The Danger of Free - ReadWriteWeb
The question we've perhaps ignored rather. It's true, we're all perhaps a bit too keen on getting stuff for free. We see stuff delivered through the screen as intangible, but that doesn't always equate to us thinking it has no value or should be free, so why is this so with web-delivered services and content? Is it just a habit, and one we can back out of if we see that it's going to mean poorer quality goods, or is it just in our nature to go for the free or to feel suspicious of the value we'll get from stuff on the web? If we have confidence that it will be trustworthy and value for money are we more likely to pay?